LMT Business Academy
An 8-week masterclass for licensed massage therapists who are ready to stop trading their body for a salary — and start building a practice that lasts.
Built by Danielle Decker — LMT · RN · FNP Student 16 years working with pro athletes, singers, and high-profile clients in NYC. Former Master Therapist, Spa Manager, and Spa Educator for a leading luxury fitness brand. Current go-to therapist for a leading entertainment and sports management company.
The Curriculum
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From generalist to specialist. The burnout math. Why excellence is the only marketing strategy you need.
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Who you serve and why. The language that makes trainers and PTs refer you immediately.
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How to charge $300–500+/hr and say your price without flinching.
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Why your intake goes deeper than "where does it hurt." Building a process that protects your energy.
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Selling outcomes, not hours. Client homework, MFR protocols, bedtime routines.
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Booking, payments, contracts, studio vs. concierge. The tools that run your business
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Getting in the right rooms. Trainers, PTs, agents, physicians. How I built referral-only in NYC.
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Why most LMT careers end in 5–7 years — and how to build one that lasts decades.
How It Works
Enroll & Sign
Complete enrollment and sign your agreement. You'll receive access within 24 hours.
Complete at Your Pace
One module per week. Video presentation with workbook and homework.
Submit Your Homework
Each module ends with an assignment you submit for personal feedback.
Level Up
Masterclass graduates get first access to small group cohort mentorship and 1-on-1 private mentorship
READY TO ENROLL?Choose your program below and submit your information. You'll receive a welcome email within 24 hours with your enrollment agreement, payment link, and next steps. No refunds once enrollment is confirmed.